"I just wanted jeans that fit"...
I'm Bella and I created Peachay because I wanted denim that fit my smaller waist AND my bigger hips, butt and thighs.
Shopping for denim has always been a nightmare (as you may know) and it's never made me feel good about my body. The reason for this ( which is only obvious to me now) is that brands just didn't make jeans for my body shape. There was nothing wrong with the size of by bum or my thighs, it was just that I was different 'sizes' in different parts of my body - which is totally normal and great. It's just most brands don't design clothes with that in mind, hence why we all have this issue finding jeans that fit.
To make sure we don't miss out on wearing jeans AND to enjoy the experience of clothing that makes us feel good, I started a side hustle called Peachay - making denim that is small enough to fit our waist with room for our juicy hips, butt and thighs.
After 3 years working full time as a UX designer while doing Peachay on the side, I've finally made Peachay my full time hussle!! I'm so excited to grow Peachay with you 💕
Ethics and sustainability
I care about the impact we have on people and the environment, that's why I'm always looking for ways that Peachay can spread love to people and the planet. These are a few things things that we do to do our part.
As an Australian brand, I want to support our local manufacturers, that's why we produce our jeans in Melbourne. The pattern making, washing, cutting and sewing is all done here in Australia. This also means that we reduce the milage between getting the product from the factory to you guys.
It's important to me that the men and women making Peachay Jeans are treated well. This means workers receive fair payment, legal entitlements and work in a safe environment. That's why I have chosen to work with a Melbourne based manufacturer that has been audited and accredited by Ethical clothing Australia.
Find out more here
We try to use organic cotton where we can to make Peachay Jeans. We are on the hunt to find some organic denim with stretch, because we only so small runs of jeans at a time, it's difficult to find, but we are trying.
Here are a few reasons why I've decided to use organic cotton
- There are no toxic chemicals used when growing the cotton, this means that farmers and their families aren't exposed to these harsh substances.
- It doesn't damage the soil like non organic cotton does and it has less impact on the air
- Organic cotton uses much less water than standard cotton and most of the water used to grow it comes from rain. Standard cotton needs lots of water to grow, this can put a strain on local water supply, especially in areas that don't get as much water.