I think we can all relate to walking into a change room slightly hopeful the bunch of jeans in our hand will fit. Once we leave the store disappointed we start to feel bad about our body because nothing fits. This narrative need to change.

I realised that the clothing was the issue. I was trying to fit into something that was never made to fit me. Rather it was made to fit women with no curves. With this revelation I went to try to find options for my body shape and to my surprise, there wasn't really any besides super tight jeggings.

Sure I tried to get jeans tailored, but they usually didn't look right or the change was too great to get them to fit. The only way to have jeans that fit was to have them, initially designed to fit my smaller waist, bigger booty and thighs. So that's exactly what I did, on Sat, May 12, 2018 I reached out to a manufacturer and the rest is history.

- Bella xx